Program

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Friday, Feb 19

• 13:15 Registration – Doors open

  Grab your name tag, meet old friends, new friends and sharpen your pencil.
• 13:30 - 17:30 Workshop «Information Architecture for Everyone»
  Abby Covert

  No matter what your job or mission in life: if you are working with other people you are dealing with information architecture. Information Architecture is the way that we arrange the parts of something to make it understandable. Whether it is determining the labels for your products and services or creating navigational systems to help users move through a complex ecosystem of marketing channels, everybody architects information.
  
  The concepts one has to understand to practice information architecture thoughtfully are not hard to learn or based on expensive tools. In fact they are tools and concepts we at the Information Architecture Institute think everybody should know. This half day workshop is meant to introduce the concepts of IA and give you confidence in practicing IA yourself.
  
  You don't need to bring a laptop. It's post-its time!

Saturday, Feb 20

• 10:30 Registration – Doors open

  Grab your badges, meet old friends, make new friends and prepare for our awesome lineup.
• 11:00 Welcome

  Howdy from team WIAD Switzerland.
• 11:15 Opening Keynote – Architects Everywhere
  Abby Covert

  Within the user experience industry, information is architected by information architects as much as by people who hold titles like designer, developer, content strategist and researcher. Outside of our industry, information is also architected by business owners, marketers, teachers, writers, policymakers, parents and children.
  
  Establishing language and structures that make sense to others is at the center of how we communicate effectively. The way we organize our world to reach our intended audience is more than a job skill or expertise. Information architecture is a life skill that can be applied to any medium you might be working in.
  
  Without a name for this important practice, finding guidance is difficult, especially for those outside the UX field. With a name, people can find the guidance they need to get better at information architecture. In this opening keynote Abby Covert challenges us to share the responsibility of making sense with everyone regardless of title and experience.
• 12:00 Ok, Information Is Everywhere, How Do We Really Deal with It?
  Natacha Hennocq

  One of the challenges about information everywhere is not so much about the sheer quantity of information out there, but the ways that we are in contact with it. We talk a lot about sense-making, but recent research in neurophysiology brings a fresh look at memory and how the brain handles place-making; knowing where things are in real life and virtual spaces. We process neural information and synthesize it to allow us to navigate threedimensional space. These spatial representations not only help us to memorize, but, in fact, they affect how we reason. We have to know where we have been in order to know where we are now. So, when working on multi-channel services, how can we provide users with coherent space-making bricks.
  
  Brain systems for navigation and brain systems for memory share a common infrastructure. When building a filing system we have to take into account the physical and mental navigations that are associated with it. Because infoglut is the context of our current work, what tools can we devise, expanding on domain modelling and storytelling, that can help us create sense and space-making bricks for the users?
• 12:30 Lunch

  Lunch is at your own expense. We organized a burger truck that sells yummy burgers right in front of the venue during lunch break. There are also a few restaruants and a supermarket nearby.
• 13:45 Newspapers are dead? Long live the content!
  Luca Mascaro

  In the last 5 years the way in which we inform ourselves every day has radically changed. A progressive evolution of the experience of discovery, use, and sharing of content is being generated by an ever-expanding and specialized availability of contents, different points of view, news technologies and devices at affordable costs, largely available connectivity and, more generally, the advent of new global platforms of communication. Sketchin has invested three years in attempting to understand readers and their experiences, thus identifying 11 behavioral trends that are potentially decisive in implementing a more efficient publishing design. The speech will focus in these 11 behaviors and on the evolution of how the publishing industry can better devise and distribute content.
• 14:15 Between Graphic Design and Information Architecture
  Indre Grumbinaite

  With a deep belief that there is a need for more structured information, we collaborate with variety of experts; not all of them are present in the debate of information architecture. They have an urge to provide access to information to larger public and our responsibility is to bring structure, as well as to communicate in beautiful and sustainable manner. Indre will talk about approaching a data visualization process through analyzing information and making sense out of it. This talk looks at the information architecture debate from a practical point of view on both analog and digital applications.
• 14:45 Lightning Talks

  Buckle up, 4 x 5 minutes full of insights and theories!
  
  Information Fragmentation in Enterprise Applications
  Philipp Murkowsky
  
  Is Our Willingness to Share Killing Our Creativity?​
  Michael Zimmermann
  
  Information Environments
  Anna Wiederkehr
  
  Efficient Information Everywhere
  Ron Hyams
  
  
• 15:20 Coffee break

  Grab a snack and a coffee and look out for our goodies from our global sponsors.
• 15:45 IA in The Context of Open Data
  Konstantin Weiss & Oleg Lavrovsky

  What is the intersection between information architecture and open data concepts and initiatives? Interconnecting and distributing, making accessible and reusing content and functionality is at the heart of both realms. Thus, it is only a matter of time until we information architects will use the mightiness of open data structures and its accessibility. Likewise, open data specialists will use our ability of sensemaking, our knowledge and our services within their concepts. In this talk, we would like to show how the basics of open data and IA play together. We will highlight opportunities arising from such a collaboration and highlight it through examples from the Internet of Things and Data Journalism.
  In this talk, you will learn why open data initiatives and information architecture converge to build strong ties, how to use open data as an Information Architect for your products, projects and clients, and business models around open data and IA.
• 16:15 Designing a Culture of Responsibility
  Zahida Huber

  Zahida works in a company that wants to get rid of management. All employees should have the same responsibility for the company. They should be made the architects of the company. But how should this work with 130 people spread over four locations, speaking different languages and having different goals and wishes? In a series of interviews she researched what people’s fears and hopes are about these plans.
• 16:45 Goodbye

  Raffle and a whole lot of Thank Yous
• 17:00 – 19:00 Füürabebier in the Foyer ZHdK

  Let's have a drink! Free beer for everyone! Es het, solangs het.